Vetbrief’s aim is to provide bespoke, cost effective solutions to suit the needs and resources of individual practices.
From considering strategic options for improved business performance to implementing the associated day to day tactical marketing activities, technical or commercial, Vetbrief will add value to your business and assist with all aspects of your management, marketing planning and implementation.
“Consultancy is a term which many hide behind but very few are capable of really putting into practice. Louise Radford has shown through her experience in the pharmaceutical industry to be not only capable of, but extremely effective in, producing the skills necessary to supply this sort of specialist service. These skills will be of considerable benefit to any veterinary practice that wants to look at their business from the service it offers to the potential market place they serve. Her approach has always been to deliver – both on time and on target and this is what is behind the concept of Vetbrief – using well targeted skills to make more of the opportunities which are out there for every practice.”
Chris Watson MRCVS – Partner, Wood Veterinary Group, Gloucester
“Louise Radford has a deep knowledge of veterinary practices and related animal production industries. For me, she is the one person I would refer to for issues of marketing, industry consultancy and the pharmaceutical world. Apart from being a delight to work with, she is meticulous in her approach to problems and delivers in a timely manner. I would recommend her consultancy without reservation.”
Professor Joe Brownlie, Royal Veterinary College. University of London
BVSc PhD DSc DipECVP ARAgS FRCPath FRCVS
Professor of Veterinary Pathology
“I had the pleasure of working with Louise Radford between 2005 and 2006 whilst I was managing the large animal business unit at Intervet UK Limited. Louise has an excellent understanding of the veterinary market from all perspectives including the political, regulatory, economic, technical and marketing. Her approach to problem solving is factually based and driven by the desire to deliver exceptional results. Louise will not consider a project completed until every last task is completed”.
VP CAB Marketing
Novartis Animal Health
“Louise has worked closely with the team at Farm Business for over 5 years. During that time we have worked together on a number of successful projects mainly targeting the UK ’s most successful and innovative farmers. This includes the Large Herd health seminars and Ask the Vet series as well as the commissioning of many in depth technical articles on animal health and welfare.
Louise’s expansive experience working within a very professional and market leading team puts here in the ideal position to assist and develop any company wishing to develop sales and marketing activity in the farming and veterinary sector”.
Alan Whibley – Publisher, Grove House Publishing
Farm Business/The Agronomist/OvertheCounter/Pig and Poultry
Marketing/ World Agriculture/Food and Farming
report/FarmBusiness.cc/Food and Farming Awards
Owner, Louise Radford qualified as a veterinary surgeon from Royal Veterinary College in 1988. Following one year as intern at the college, she spent 7 years in mixed and small animal practice.
In 1995 she joined Mallinckrodt Veterinary Ltd as veterinary adviser for Eastern Europe, Africa & Mid East. In I997, following Mallinckrodts aquisition by Schering-Plough, she relocated to help establish their new Animal Health Division in South Africa.
In 2000, she returned to the UK, initially with Schering – Plough, but later joined Intervet UK Ltd as senior product manager. She held a variety of senior management and marketing management roles within Intervet until 2008.